Digital Marketing Strategist
The University of California, San Diego
About this position
Position Description
DEPARTMENT OVERVIEW UC San Diego Division of Extended Studies serves as a catalyst for positive change by advancing global access, equity, and social and economic mobility through educational enrichment across the lifespan. As a fully self-supporting division under UC San Diego Academic Affairs, Extended Studies operates year-round (12 months of active instruction) with a budget of $50 million annually. A team of 260 academic and staff employees and more than 1,200 instructors fulfill the mission of delivering exceptional educational experiences and services that reflect our standing as part of a top-tier globally renowned public research University. Extended Studies operates in 200,000 square feet of managed space, including a headquarters building with classrooms, training spaces and key administrative offices adjacent to the UC San Diego campus, as well as off-campus classroom facilities in nearby University City. The division maintains a robust online learning platform, operating 24/7 with webcasting and video-conferencing capabilities, while also maintaining a strong web presence with e-commerce operating 24/7. There are over 90,000 enrollment transactions annually, supported by a robust network of representatives, agents, and students. Focused on community engagement and enrichment, the division operates two television stations, UCTV and UCSD-TV, and a variety of public lecture programs, while staying active in federal, state, local, and private research and technical assistance programs and activities. Extended Studies is also responsible for the management and financial, operational, and programming oversight of UC San Diego Park & Market, a 66,000-square-foot, four-story, multi-purpose office building located in the East Village neighborhood of downtown San Diego. Park & Market supports and hosts a wide variety of civic, community, corporate, and campus events, meetings, conferences, and programs. POSITION OVERVIEW The Digital Marketing Strategist for the Division of Extended Studies (DES) at UC San Diego will play a pivotal role in the development, implementation, and optimization of digital marketing strategies aimed at promoting the diverse educational programs and initiatives offered by DES. Under the supervision of the Assistant Director of Digital Services, the Digital Marketing Strategist will support and activate DES’s overarching digital marketing strategy. This includes maintaining relationships with marketing support entities, monitoring marketing spends and budgets, and mapping strategies into targeted advertising placements across various digital channels. Using tools like Google Analytics and Looker Studio, this position will rely on research and analytics to continually make data-driven recommendations to optimize DES’s marketing efforts. In addition, the Digital Marketing Strategist will leverage the DES website, email, social media channels, SEO, content management system (CMS), and customer relationship management (CRM) software in order develop strategic marketing plans that are tailored to the unique needs of DES. The ideal candidate for this position is a highly motivated and innovative professional with a strong background in digital marketing strategy development and implementation. Additionally, this position relies on skills in data analysis, social media analytics, campaign tracking, and budget management, enabling data-driven recommendations and the optimization of marketing initiatives.
Qualifications
Demonstrated knowledge of digital marketing principles, concepts, strategies, and best practices, including social media, email and online advertising campaign management. Demonstrated experience and skill in the use and measurement of website content management tools and search engine optimization. Demonstrated experience working with Kentico CMS is a plus. Demonstrated knowledge and experience of paid digital media including search engine marketing and display advertising. Demonstrated skills and knowledge of analytics. Demonstrated experience using website analytics tools like Google Analytics or Looker Studio, as well as experience creating and presenting analytics reports. Highly creative with demonstrated experience in identifying target audiences and devising digital campaigns that engage, inform and motivate - elevating enrollments, revenue and relationships. Up-to-date with the latest trends and best practices in online and mobile marketing and measurement. Thorough analytical and written communication skills. Strong analytical skills and data-driven thinking. Including experience in translating anecdotal or qualitative data into strategic promotional campaigns. Thorough knowledge of marketing mediums and funding sources. Experience with content personalization, optimizing landing pages, websites, user funnels, and CRM application.. Thorough knowledge of communication principles, media, and marketing techniques. Strong project management skills. Strong interpersonal communication and political acumen skills. Knowledge of testing/multi-variate testing. Basic knowledge of the mission of continuing education and modern professional education techniques and resources. Thorough knowledge of the campus and / or medical center, including its achievements, mission, vision, goals, objectives and infrastructure.