Director, Content Strategy
The University of California, San Diego
About this position
Position Description
The Director, Content Strategy provides operational and editorial leadership for the Health Sciences core communications team, overseeing daily communications activities, staff supervision, and content development. The incumbent ensures continuity of communications services, manages editorial workflows and story assignments, produces and reviews editorial content, and serves as the primary day-to-day resource for communications staff. Working closely with University Communications, the position partners on major communications campaigns, represents Health Sciences on systemwide storytelling and content committees, and helps ensure alignment of messaging, media relations, and strategic communications priorities across the organization. Supervises media communications professionals functioning in a variety of media outreach, including newspapers, magazines, websites, blogs, social media, and multimedia outlets. Sets performance expectations, evaluates results, and provides guidance and direction on complex media communication issues. Recommends changes to department policies and practices. Identifies risks and responds accordingly. Provides priority setting and work flow analysis.
Qualifications
Knowledge of the concepts, principles and technical aspects of media relations and communications including broadcast communications. Knowledge of the location, its vision, mission, goals, objectives, infrastructure, programs, policies, and achievements. Knowledge of principles and practices in crisis and emergency communications. Strong understanding of best usage of print, broadcast and online media. Strong interpersonal and written communications skills. Solid skills in management to effectively plan and organize work, establish processes and motivate staff to high levels of productivity and quality.